See exactly how people feel, before you spend a dime.
EmotionTrac reads real facial expressions through any camera and turns them into measurable emotion, second by second. Focus-group insight in minutes, not weeks, at a fraction of the cost.

Built for how you use emotion.
Pick your industry. You'll land on the page built for you, where you can see it on your own content and book a demo.
Legal
Test openings, testimony and demand-letter assets. Attorneys have won settlements up to 5X initial offers.
We deliver a clear case value range, a recommended demand, and a map of the moments that build trust, empathy, or doubt. The report shows what makes the case stronger, what may weaken it, and what to change before mediation, settlement talks, or trial. Attorneys walk in with more than a gut feeling. They walk in with a number and a game plan.
Politics
Pre-test ads, messaging and candidate moments with real voter emotion before you spend.
We deliver a ranked scorecard of the ads, speeches, mailers, and messages that connect best with target voters. It shows where trust rises, interest drops, or a message creates the wrong feeling among key voter groups. Campaign leaders know which message to lead with, what to fix, and where to place the next media dollar.
Insights
Replace slow, biased focus groups with consumer insight in minutes.
We deliver a client-ready report that turns audience reaction into a clear business story. It shows what people felt, when they felt it, which groups reacted differently, and what the client should do next. There is no treasure hunt through 47 charts. Just solid findings leaders can bring into the boardroom and act on.
Content
Test any content or creative for emotional pull before you publish or spend.
We deliver a clear ranking of the ads, cuts, headlines, images, and formats that perform best. The blueprint marks the moments to keep, cut, move, or strengthen and shows which version fits each audience and channel. Before the media budget leaves the building, the team knows which creative deserves it.
Innovation
Validate products, concepts, prototypes and product stories with genuine reaction.
We deliver a simple decision scorecard for every product, service, package, name, price, or concept tested. It reveals what sparks desire and trust, what causes doubt, and which idea has the strongest reason to move forward. Leaders leave with a clear call: build it, improve it, or save the budget for a better idea.
Auto
Test vehicle reveals and campaigns across buyer segments.
We deliver a bumper-to-bumper scorecard showing how target buyers respond to the design, interior, features, technology, driving experience, and brand story. It pinpoints the details that create excitement and the ones that cause hesitation. Teams know what to protect, what to redesign, and what to feature before tooling, launch, or advertising begins.
Audience
Measure audience response from script to screen and everything in between.
We deliver a clear roadmap showing whether a film, show, pilot, character, or trailer earns attention and leaves people wanting more. It finds the scenes that pull viewers in, the moments that lose them, and the changes most likely to build viewer loyalty. Studio and streaming leaders get a smarter answer to the big question: greenlight it, fix it, market it, renew it, or let it go.
Fashion
Test emotional response, desirability, intent to buy, from first sketch and mood board to runway, lookbook, e-commerce, and retail shelf.
We deliver a ranked scorecard of the looks, colors, styles, products, and campaigns shoppers want most. It shows what creates desire, what raises purchase intent, and what may be left hanging on the rack. Design and retail teams know what to produce, buy deeper, feature, revise, or drop before the collection becomes a very expensive guessing game.
We do not hand you more data. We show you what to do next.
Not sure which fits? Start with Insights, or pick the closest and we'll take it from there.
Focus groups are slow, expensive, and biased by whoever talks loudest.
Surveys tell you what people say, not what they feel.
EmotionTrac measures the reaction people can't fake.
“A must solution for all attorneys to use in preparing to settle with opposing counsel or evaluate potential jury reactions in pre-trial research.”
“We finally see what people actually feel about our creative, not what they think we want to hear.”
“It turned a two-month research cycle into an afternoon.”
A scientific instrument for something as human as emotion.

Unbiased
Panelists are isolated. No loudest voice wins the room.

Fast
Insight in minutes, not weeks of scheduling and transcripts.

Affordable
A fraction of the cost of a traditional focus group.
From upload to emotional truth, in minutes.

Upload your video.
Any ad, opening statement, product reveal, or brand film.

We test it with your audience.
Opt-in panelists watch on their own device. The AI reads their facial expressions second by second, each person isolated so no one sways the group.

Get emotional insight in minutes.
See exactly which moments land, which lose people, and what to fix, with data you can act on today.








